Turning a chapter

Branding

Edit, a Manchester-based branding studio, has reimagined the identity of Hay Festival Global, a leading cultural charity, with a dynamic visual overhaul that honours its literary heritage and global impact.

Founded in 1987 in Hay-on-Wye, Wales, the festival’s new logo, set at a 23.5-degree angle mirroring the Earth’s axis, symbolises its worldwide reach. This rotating emblem embodies the organisation’s diverse array of initiatives, from festivals and forums to digital platforms and educational programs, uniting them under a cohesive brand identity..

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Parsley a culinary adventure

Branding

Setting the stage for a delightful dining journey, Parsley by Paris based Brand Brothers perfectly captures the culinary experience and makes the mouth water.

Chef Geoffrey Gotfryd, a graduate of Ferrandi school, created Parsley in 2020, and for their second opening in Paris’ 2nd district, Brand Brothers was entrusted with reimagining the visual identity.

The result is a meticulously designed lettering that embodies deliciousness and refinement, complemented by the raw and airy typeface, Degheest Director, chosen for its distinct personality.

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Minty-fresh oral care

Awesome agencies

With a shared vision to transform dental care, Kati Forner’s design perfectly captures the boldness and innovation of Wally’s mission.

The strategic positioning as “A Better Way to a Brighter Smile” and the irreverent tagline “Be a Smart Mouth” convey a refreshing and playful approach.

Visually, Kati Forner’s design is captivating, with a bright and vibrant visual identity. The logomark’s clever incorporation of a smile and the fresh colour palette, inspired by oral care tools, add a delightful touch. The design ecosystem as a whole beautifully expresses the bold ethos and innovative vision of Wally.

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Happytecture

Bookshelf

‘Happytecture’ is an immersive journey that celebrates the power of art and design, leaving readers inspired to find joy and magic in the built environment.

Counter Press brings you the captivating world of ‘Happytecture’ by renowned photographers Anna Devís and Daniel Rueda, where imagination meets architecture.

Dive into their visually stunning book and discover the joy of finding extraordinary beauty in the ordinary. With each turn of the page, you’ll be transported to a whimsical realm filled with playfulness, wonder, and architectural marvels.

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Made in America

Awesome agencies

Made Index is a visual directory featuring a growing selection of American-made goods. Users can search, sort, or browse through 300+ sites and submit their favourite brands to help grow the list.

Brooklyn-based design studio Cold Cuts are behind the concept and design of this venture.

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Lindy hopping, horse riding fun

Awesome agencies

Hank’s, a neighbourhood restaurant and bar in Austin, Texas, has been lovingly brought to life by the vision of Go Forth. Inspired by Hank’s namesake, the owner’s grandpa, who was a competitive lindy hop dancer who loved riding his horse Queen B.

Rebecca Clarke‘s simple, yet super cute line illustrations break through the soft colour palette by injecting fun and life across key brand touchpoints.

Her beautiful and touching portrait of Hank adds a sense of warmth and connection whilst adding an extra level of depth to the brand.

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Tea that saves lives

Awesome agencies

Gen Z has a lot to be pessimistic about – climate change, unemployment and massive debt. Faced with such insurmountable problems, it’s easy to see no cause for optimism.

But while most charities spend too much time dwelling on the negative UnLtd, a not-for-profit helping youth living at risk in Australia saw an opportunity to bring optimising with positive change.

With this focus of making a “product with purpose”, UnLtd worked with Sydney and Melbourne-based design studio Maud to create MOOD, a tea that would literally save lives.

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